Formats
Lead magnet ebook: short, useful, ready to give away
A lead magnet has one job: give a stranger a quick win and a reason to hand over an email address. It should be read the same day, not saved for later. This format writes exactly that: a short ebook on one problem, dense with things to do, with a cover that looks good as a thumbnail on the opt-in page.
| What you get | Detail |
|---|---|
| Length | 3 to 6 chapters, 3,000 to 6,000 words, about 15 to 30 pages |
| Chapter structure | Opening, 2 to 6 sections, closing, then one “Quick win” the reader can do today |
| Last chapter | A natural bridge to your next step (newsletter, call, course), written so you can adapt it |
| Quality check | Every chapter checked for filler, repetition and length, reviewed, rewritten below the bar |
| Files | PDF (typeset, contents, page numbers), EPUB, DOCX, cover image |
| Languages | English, French, Spanish, Brazilian Portuguese |
| Price | Free to write and read; 29 € to download. No subscription. |
Who makes lead magnets here
- Coaches and consultants: “The 5 questions to ask before you hire a coach”, given away on the site, followed by a call.
- Course creators: the first lesson as a free ebook, with the course as the next step.
- Freelancers and agencies: a checklist-style guide for the client they want, emailed after the opt-in.
- Newsletter writers: a bonus for subscribing, refreshed every quarter.
What the pipeline does with your sentence
- Writes a brief: the reader, the promise, a title and 3 to 6 chapter titles. You edit anything before a word is written.
- Writes the chapters in order, each aware of the previous ones, each ending with a concrete action for today.
- Checks each chapter against the format’s rules and an editorial rubric; the ones below the bar are rewritten.
- Composes a cover from the title and subtitle, then exports PDF, EPUB and DOCX.
Ten minutes for a first draft. Then you add the story or the example only you know, which is the part readers remember.
An example plan
Sentence in: “How small bakeries can double their pre-orders for Christmas.” Plan out:
- Why December is won in October
- The one product to pre-sell, and how to pick it
- A pre-order page in an afternoon
- Three messages that fill the order book
- What to do on 26 December (the bridge to your offer)
Where it goes after download
On your opt-in page as a PDF, in the welcome email, on a Gumroad or Payhip page at 0 € to collect addresses, or on Amazon at the lowest price for discovery. A lead magnet is rarely sold; it is the first chapter of the relationship.
Frequently asked questions
Can I add my own offer to the last chapter?
Yes. The last chapter closes with a generic next step; edit it with your link, your programme or your calendar. Manual edits are unlimited.
Does it write the opt-in page too?
No. It writes the book. The description and the bullet points from the brief make a good start for the page.
How long is a lead magnet?
Here, 3,000 to 6,000 words, about 15 to 30 pages in the PDF. Long enough to be worth an email, short enough to be finished.
Can I make several for different audiences?
That is what the pack of 3 (59 €) and the pack of 10 (149 €) are for: one lead magnet per audience or per campaign.